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STARTUP EUROPE: TWIST - Transregional Web Innovative Services for Thriving Digital and Mobile


Client Type
International Institutions
Client Name
Project Type
Training
META Area
META Academy

TWIST is a “Horizon 2020” action under Startup Europe that helps web entrepreneurs on scaling up their business and in cutting the high failure rate of startups within the 4 ecosystems from Rome, Stockholm, Lille and Warsaw.

TWIST focused on the digital industry from Rome, Lille, Stockholm and Warsaw, and offered an opportunity for innovative digital entrepreneurs that wanted to learn how to better manage their startups and scale them at a European level.

TWIST​ came as a direct response to the fact that 75% of all startups fail within the first 2-3 years and European innovative startups and SMEs (Small and Medium Enterprises) reach a failure rate between 80-90%.

Key Points​​​​​​

​With over 72 meetups, 3 bootcamps on life science, cybersecurity and key enabling technologies, 27 e-pitches with investors and with more than 2.500 participants to our initiatives and events, TWIST has managed to bring together the key players on the European startup scene. 

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In addition to these events, inn order to cut the high failure rate​ amongst​ startups, TWIST has helped digital entrepreneurs and startups by:

  • Introducing them to international mentors and their potential future investors
  • Improving their business and technical skills through co-working laboratories
  • Defining their specific management process (startups are not smaller versions of large companies)
  • Co-developing hand-in-hand with their future clients
  • Facilitating access to the right type of finance 
  • Getting in touch with the Large Corporates through the TWIST platform to solve their technological and business challenges (Microsoft​, Adecco, Meet In Italy for Life Science, Tech-Tour, International Cybersecurity Forum​, CISCO, Android, PSA)

​The TWIST Training

Through our training formats, coaching events, mentoring events, meetings with partners, investors and successful entrepreneurs, startups learned how to define a challenge and find solutions to improve their cities and to implement their solutions all over Europe.

The methodology applied in the TWIST project was based on the "lean startup model", customized specifically for European digital entrepreneurs and startups:

  • Valorisation  of  the  talent:  helping  web  entrepreneurs  to  recruit,  train  and  retain  the people that can help them grow, and connecting them with the right mentors;
  • Access to capital: assisting web entrepreneurs in identifying the sources of capital available to web entrepreneurs in various regions and sectors, and linking them to the most interesting hubs in Europe that offer a favourable ground for growth;
  • Internships: developing the concept of coliving and coworking, under the guiding principle of "competences contamination". Unemployed youngsters who would like to become web entrepreneurs  will  get  internship  experiences  with  the  partners  within  the  TWIST  co‐working laboratories.​​

META was one of the 8 project partners, and was in charge of managing the Warsaw ecosystem. So far, META has delivered over 200 training formats and is assigned by the European Union to train European Commission funded projects in the Lean LaunchPad methodology.

​​Example TWIST Startups​

​​Photon​​​ - toy robots to teach kids to think and code.

Explicit Motion - professional recordings and intelligent timelapse for everyone.

Fashion 3D - e-commerce and advertising in-content platform which transforms already published images into interactive content.

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