Active Assisted Living (AAL) Programme is a funding programme that aims to strengthen industrial opportunities in the field of healthy ageing technology and innovation.
Projects that work towards creating market-ready products and services to create better quality of life for older people get funded. To give these projects the last push that they need to get into the market, AAL created AAL2Business. This initiative is delivered by META Group and APRE and provides business support to the beneficiaries of the AAL Programme to
strengthen their commercialisation strategy and drive project results into the market.
Dario Mazzella, a trainer and innovation expert from META Group says:
"Our aim is to push (the entrepreneurs) to get out of the building, select one segment and contact potential customers to validate their assumptions."
IMPROVE YOUR CHANCES OF SUCCESS IN BRINGING YOUR SOLUTIONS TO MARKET
Lean Start Up Academy: A chance to increase commercial traction and further market success.
AAL projects will be guided by business coaches in how to identify their target market, use the best channels to reach their potential customers, choose a fitting value proposition and validate their business model by checking their assumptions against the market.
Provides the project teams with dedicated training and coaching on how to present a business value proposition in a clear and convincing way and how to catch the attention of investors and/or potential customers and business partners.
- Thematic Online Courses:
Participants will be given an insight into how to improve their skills and develop an entrepreneurial mindset.
The webinar curricula will contain theoretical and practical modules related to the following
- the Lean Canvas
- the Value Proposition Canvas
- basics of IPR and the unfair advantage
- advanced IPR (negotiation, IP transfer, etc.)
- how to deal with potential customers
- early stage investors (who they are and what are they looking for)
- how to pitch to investors
TOOLS - FOR BUSINESS DEVELOPMENT
These selected tools and materials that help AAL projects to succeed in business development include videos, reports and toolkits in
business modelling, value proposition design,
national funding, initiatives & more.
A business support network has been established comprised of AAL Business Experts Points (BEN) from each country, participating in the AAL programme to keep national AAL participants informed about commercialisation, market uptake and investment opportunities available at national and European level.
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