META Group Strengthens Its Operations in Central Europe with META Circularity
CategoriesEntrepreneurship Strategy

The Company becomes a Shareholder of the Ljubljana-based firm Giacomelli Media. META Group extends its regional operations in Central Europe by acquiring equity stake (25%) in the Slovenian company Giacomelli Media, which becomes “META Circularity.”

This new partnership is the result of our ongoing collaboration with the advisory firm based in Ljubljana, Slovenia, and is a strategic step towards the development and roll-out of key innovative actions in the fields of the circular economy and sustainability. Ultimately, it will enable META Group to increase its contribution to key European research and innovation programmes in the region.

Strengthening the collaborations between the two companies means creating a solid foundation to support regional innovation with a full range of solutions and expert assistance in developing circular economy business models,” said Alessia Melasecche, CEO of META Group. 
Switching to circular economy is a strategic EU priority. The transition is expected to reduce pressure on natural resources, create sustainable growth and jobs. However, many innovation initiatives related to key industrial sectors and value chains across the EU including the shift to renewable energy sources are facing challenges on their exploitation path to technology maturation and investor readiness, which represents a key focus of this strengthened alliance between META Group and META Circularity.
This development represents the maturation of a year-long cooperation with META Group. It will sharpen our positioning as an innovation protagonist at the international scale dealing with business model design and corporate transformations for circularity and sustainability,” said Jurij Giacomelli, CEO of META Circularity.  
META Group has been present in Slovenia working with several startup accelerators including Inkubator Sezana and Incubatore Creativo Istria as well as research, innovation and ecosystem partners such as Jozef Stefan Institute, Technology Park Ljubljana and TECOS, providing capacity building support for the advancement of emerging technologies and training for scale-up and growth of early-stage knowledge-intensive startups. META Group and META Circularity are jointly part of the North Adriatic Hydrogen Valley initiative.
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